FOR IMMEDIATE RELEASE

AT&T CLASSIC OPENS OFFICE IN SANTA CLARITA: Champions Tour Event Expands With Local Office to Provide Year-Round Tourney Support and Community Outreach

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SANTA CLARITA, Calif. (January 27, 2005) - The AT&T CLASSIC today announced the creation of a new office that will serve as the nerve center for the tournament’s marketing, sales and community relations activities. Further extending its commitment to the local community, the AT&T CLASSIC opened the new office to better execute its marketing functions as well as build awareness through involvement with local organizations.

“The AT&T CLASSIC has grown into one of the top Champions Tour events due in part to the tremendous support we continue to receive from the entire Southern California community,” said Executive Director Brian Fitzgerald. “The creation of this office further establishes our long-term partnership with the city and allows us to better connect with local sponsors including the Henry Mayo Newhall Memorial Hospital Foundation.”

The new office is located across from the tourney site in the new Bank of Santa Clarita building. Its exact address is 27441 Tourney Road, Suite 180, Santa Clarita, CA 91355. The office can be reached by phone at (661) 260-1897 and via fax at (661) 260-2379.

The 2005 AT&T CLASSIC Tournament, scheduled March 7-13 at the acclaimed Valencia Country Club, will feature dozens of golf legends such as Raymond Floyd and Ben Crenshaw competing for a share of the tournament’s $1.55 million purse, including a first prize of $232,500. Each day of the 2005 AT&T CLASSIC will be aired on The Golf Channel.

Tickets are available for purchase through the Henry Mayo Newhall Memorial Hospital Foundation at 661-253-8082 as well as via the Los Angeles County Junior Golf Foundation at 213-738-2972. The tournament is inviting additional charities and non-profit organizations to join the “Champions for Charity” and “Charity Partners” programs, which provide organizations with the opportunity to use the AT&T CLASSIC to generate funds through the sale of tickets and corporate hospitality. Contact the AT&T CLASSIC at 661-260-1897 for information regarding charity involvement.

About Valencia Country Club
Since its public opening in 1965, the Valencia Country Club has been recognized as one of Southern California's premier golfing venues. Featuring a masterful design by Robert Trent Jones, Sr., Valencia is perhaps best known for its pristine putting surfaces and traditional hole designs. Typifying the best of Jones' creations, Valencia offers unique rewards and penalties for players of all skill levels. From the complete novice to the most seasoned professional, Valencia has something to inspire anyone who may venture onto this piece of golf perfection. For additional information call 661-254-4401 or visit www.valenciagolfclub.com.

About SBC Communications
SBC Communications Inc. is a Fortune 50 company whose subsidiaries, operating under the SBC brand, provide a full range of voice, data, networking, e-business, directory publishing and advertising, and related services to businesses, consumers and other telecommunications providers. SBC holds a 60 percent ownership interest in Cingular Wireless, which serves 49.1 million wireless customers. SBC companies provide high-speed DSL Internet access lines to more American consumers than any other provider and are among the nation's leading providers of Internet services. SBC companies also now offer satellite TV service. Additional information about SBC and SBC products and services is available at www.SBC.com.


 

 

The AT&T CHAMPIONS CLASSIC
Tournament Headquarters :: 27441 Tourney Road, Suite 180 :: Santa Clarita, CA 91355
(phone) 661.260.1897 :: (fax) 661.260.2379 :: info@attchampionsclassic.com

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